A software tool for facilitating focus groups

Coordinating focus groups with clients, users and other stakeholders can offer valuable insights and can be a key selling point for practices. Running them effectively however can pose challenges:

  • how can contributors be encouraged to offer comparable input?;
  • how can time be managed to ensure good coverage of hot topics?;
  • how can practice and client input into focus groups to encourage themes to be addressed?;
  • how can best practice in design thinking be introduced into focus group discussion?

These are the challenges of transforming the chat into which focus groups can sometimes degenerate into purposeful conversations.

As a part of BESiDE’s work with practice staff, we have built a tool that tracks, monitors and reports analytics of focus group discussions in real time. Early results suggest a significant impact that even simple analytics can have in encouraging participation, facilitating thematic coverage and improving purposeful focus.